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Owner tired of rude behavior teaches value of politeness by pricing coffee by kindness.

We’ve all heard it before: “the customer is always right?” But how accurate is that statement?

You’ve surely seen or heard of several cases where the consumer was completely wrong. But is that the ideal business strategy to base your company on? In reality, doesn’t supporting impolite conduct only indicate that it is acceptable, allowing it to occur more frequently?

The judgment is still out on that one, but one coffee shop owner is experimenting with a new notion.

Customers must receive excellent service, without a doubt. But does this imply that employees have lost their right to self-respect?

Austin Simms, a barista at Cups Coffee and Tea in Roanoke, Virginia, devised a simple yet effective method for teaching disrespectful clients a lesson.

He did it with kindness, of course.

He appeared to see the lack of regard for their establishment, so he devised a smart plan to put a stop to it.

How difficult is it to speak the word “please”?

Many clients overlook how to be nice to their assistants in the realm of business and customer service.

It only exemplifies the fact that attending a reputable university does not guarantee decent manners. Respect breeds respect, and a pleasant attitude cannot be purchased in a department shop.

Customers are not only disrespectful to staff, but they are also unpleasant to business owners. They have no respect for anybody and will insult anyone, frequently for no cause at all.

Cups Coffee and Tea chose to deliver a message to its consumers.

They had no intention of being insulted again, not even in their own coffee shop. As a result, they created a new pricing list and put it outside the shop.

Based on the sign, if the client orders “one small coffee,” it will cost them $5.00. That’s $3.00 if they said “one small coffee, please.”

You don’t have to be a mathematician to tell the difference between the two.

Saying “please” offers the consumer a $2.00 discount right away.

It really is that simple. There are no ifs, ands, or buts about it.

“Hello, one small coffee please,” reduces the price to $1.75.

Even if someone is being “nice” merely to get the discount, if it becomes a habit, it may be worth it, and it may even contribute to them paying full price for anything else in the future.

Austin explained that he decided to start charging extra for folks who didn’t take the time to say hello and interact and understand they’re all humans behind the counter since he needs to address all the evils of the world.

The greater the customer’s courtesy, the greater their discount. It’s a win-win situation for all parties: staff are valued, consumers learn how to be courteous, and they benefit from discounts.

It costs nothing to be courteous, kind, and polite.

Moving forward, we need more of this, more positivism, tolerance, and compassion! These are among the most pressing needs of the globe right now.

See the video below for more on the ingenuity behind this fantastic concept. Please SHARE this with your relatives and friends.

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